About Us

Who we are

About Our Company

Ayman Shahin Group is a leading FMCG distributor and manufacturer in Egypt. Founded in 1991, the
group is composed of six companies:

  • Ayman Shahin Export
  • Ayman Afandy for Distribution Services
  • Ayman Shahin Importation
  • Ayman Afandy Duty-Free
  • Port Said for Food & Beverage
  • Happy Food for Food Industries

We have accumulated years of experience and gained consumers’ trust by becoming the official distributor of reliable brands, among them Mentos, Pringles, Loacker, Haribo, Milka, to mention a few. After establishing a strong foundation of nearly three decades, the group decided to expand and in 2014 we created our own labels: the brands Al Tahya, Frooba, Fisherman, Funday, and Sweetlife. Currently our group employs more than 1000 people and our investments are above 1 billion EGP. Being one of the strongest distributers in Egypt has allowed us to always strive for quality ingredients, raw materials, and products, therefore we seek for importing top products only from the best in each segment. Our future plans include strengthening our global presence and focusing on internal expansion. We aim to establish more partnerships with international companies, attracting foreign investments to Egypt, and contributing to the country’s economy. Simultaneously, we are looking forward to expanding our own private labels. Since the development of our brands, we have been working incessantly to guaranteeing they exceed expectations and on how new products can add value and bring satisfaction to consumers’ daily life.

Ayman Shahin


With growing demands of global customers to get quality products, our trading house Ayman Shahin Group founded in 1991, launched the 7th sister company “Ayman Shahin Export” in 2009 to provide our clients with an international presence and empower brands to reach their full potential, grow and develop. Our expertise for more than 30 years in brand development and the wide reach of Ayman Shahin Group allow “Ayman Shahin Export (ASE) to be one of the export leading companies in Egypt. At Ayman Shahin Export we understand the changes in markets and can adapt to it, which guide our clients to better competition in challenging markets while supporting them with tools to manage risk. Also, insights, innovation, and technology are our platforms to come up with the best solutions customized to the needs of each client in different markets and implement better services. Sustainability is the key factor behind our long-standing growth, which means maintaining our competitive advantages. Accordingly, we guarantee our clients the best purchase options, beyond sale potentials and the highest market share. We are looking to be your preferred partner, who ensures easy access to markets and continuous profitable growth.

Ayman Shahin

Ayman Shahin