About ASE

Ayman Shahin Group is a leading FMCG distributor and manufacturer in Egypt. Founded in 1991, the group is composed of seven companies:


Ayman Shahin Export


Ayman Afandy for Distribution Services


Interbrands for Distribution


Ayman Shahin Importation


Ayman Afandy Duty-Free


Port Said for Food & Beverage


Happy Food for Food Industries

We have accumulated years of experience and gained consumers’ trust by becoming the official distributor of reliable brands, among them Mentos, Pringles, Loacker, Haribo, Milka, to mention a few.

After establishing a strong foundation of nearly three decades, the group decided to expand and in 2014 we created our own labels: the brands Al Tahya, Frooba, Fisherman, Funday, and Sweetlife.

Currently our group employs more than 1000 people and our investments are above 1 billion EGP. Being one of the strongest distributers in Egypt has allowed us to always strive for quality ingredients, raw materials, and products, therefore we seek for importing top products only from the best in each segment.

Our future plans include strengthening our global presence and focusing on internal expansion. We aim to establish more partnerships with international companies, attracting foreign investments to Egypt, and contributing to the country’s economy. Simultaneously, we are looking forward to expanding our own private labels. Since the development of our brands, we have been working incessantly to guaranteeing they exceed expectations and on how new products can add value and bring satisfaction to consumers’ daily life.


Evolving as the top in the food and beverage manufacturing sector in Egypt and to be globally recognized export company, providing new paths for growth and progression for our company and its members.



Providing quality products and services of outstanding value to our clients which help them gain competitive edge in the world-wide markets.


  • Build a strong product portfolio.
  • Attain the highest possible return on investment for our shareholders.
  • Create loyal customers.


  • capacity expansion and upgrading manufacturing processes.
  • Build infrastructure which boost Exports.
  • To develop/innovate simpler/transparent ways of doing business with our partners
  • Build enduring and mutually beneficial business liaisons.
  • Foster a work environment that facilitates the growth of employee strengths in tandem with that of the company
  • Present innovative range of new product categories to add more value.


  • Quality of products and services.
  • Commitments to customers and partners.
  • Integrity to company and community.

Let’s Work Together